Custom storefronts
FrontendDesignPerformance
For brands and businesses that need an individual storefront with maximum freedom in design, interaction and performance.
Headless Commerce
Headless Commerce
From Germany.
We develop headless commerce projects for businesses that need full control over storefront, product logic, checkout, B2B and integrations — with MedusaJS, custom backends or composable commerce approaches.
Commerce without limits
When standard shops reach their limits.
WooCommerce and Shopify are strong systems for many commerce projects. But when storefront, product logic, checkout, B2B requirements or integrations need to become significantly more individual, platform-bound shops can reach their limits.
Headless commerce separates frontend and backend and gives both sides more freedom. The storefront becomes an independent web application, while products, orders, payment and integrations are shaped around the business model in the backend. For us, headless is a commerce setup for businesses that want to sell with more strength, flexibility and independence long term.
Typical projects
What we build headless commerce for.
Headless commerce fits shop projects where design, product logic, checkout, markets or integrations need more room than standard platforms offer.
B2B commerce
B2BRolesPricing
For shops with customer groups, individual price lists, roles, approvals, quote logic, minimum order quantities or specialized order workflows.
Multi-market commerce
MarketsCurrenciesRegions
For businesses that need to represent multiple markets, languages, currencies, tax zones and regional shipping rules within one commerce architecture.
Complex product logic
ProductsVariantsLogic
For product ranges with deep variant structures, attributes, bundles, configurable products, dynamic pricing or specialized inventory logic.
Commerce platforms
PlatformServicesData
For digital products, subscriptions, marketplaces or services where sales, login, user data, automation and content work as a system.
Migration to headless
MigrationRelaunchArchitecture
For shops on Shopify, WooCommerce or other platforms that should be rebuilt with more technical freedom and operated more independently long term.
Architecture decision
What headless commerce enables.
Headless commerce gives shop projects more freedom in frontend, product logic, checkout and integrations, when the architecture is planned deliberately.
Services
From commerce strategy to operations.
We support headless commerce projects from strategic positioning through storefront, backend, product data and checkout to integrations and long-term development.
01
Commerce strategy and architecture
We assess business model, product range, audiences, markets, purchase process and operational requirements before the commerce architecture is decided.
StrategyArchitectureScope
02
Storefront development
We build performant, independent storefronts that show brand and products with quality and guide users clearly through product world, guidance and purchase process.
FrontendDesignPerformance
03
Commerce backend and product data
Products, customers, regions, pricing, orders, roles and admin processes are set up to fit the business model and operational reality.
BackendProductsAdmin
04
Checkout, payment and shipping
Cart, payment methods, shipping logic, taxes, status messages and error states are developed with attention to buyers, trust and operations.
CheckoutPaymentShipping
05
APIs and integrations
ERP, PIM, CRM, analytics, newsletter, product feeds and automation are connected where they make the shop stronger in daily work.
APIsERPCRM
06
SEO, performance and tracking
Shop structure, product pages, loading speed, URLs, metadata, structured data, analytics and conversion measurement are included from the start.
SEOPerformanceTracking
07
Operations and further development
Hosting, deployments, monitoring, security, error handling, new features and growing requirements are supported long term.
HostingMonitoringOperations
Why BxW
Why BxW for headless commerce.
Headless commerce takes more than technical ability. We combine e-commerce strategy, shop design, backend development and operations with an understanding of the business model and the future of the shop.
Business model before technology
We start with product range, markets, audiences, pricing and internal workflows. The commerce architecture emerges from the project, not from a technology decision.
Storefront with brand impact
The frontend should show products with quality, guide audiences and make the purchase feel natural. Design and commerce logic work as a shared process.
Backend with depth
Product data, order logic, customer groups, payment, shipping, taxes and admin processes are built to remain maintainable and extensible in daily operation.
Visibility and sales
SEO, product pages, content, tracking and checkout are planned as combined levers for organic growth and stronger sales results.
Long-term commerce partner
New markets, product ranges, campaigns, integrations and growing requirements remain part of a commerce system we support long term.
In practice
What headless commerce depends on.
Our work shows what makes headless commerce valuable beyond launch: storefronts, product logic, integrations, checkout, data and reliable operation.
Key questions
Before the headless commerce project.
What is headless e-commerce?
Headless e-commerce separates the visible frontend (storefront) from the commerce backend (products, orders, payment). Both sides communicate through APIs. This gives businesses more freedom in design, product logic, checkout and system integrations.
When is headless commerce worthwhile?
When storefront, product logic, B2B requirements, checkout or integrations need stronger alignment with the business model than Shopify or WooCommerce allow. For multi-market setups, complex product ranges and platform approaches, headless is often the more sustainable setup.
Which systems does BxW use for headless commerce?
MedusaJS is our preferred system for many headless commerce projects. Depending on requirements, we also use custom backends, composable commerce approaches or combine specialized services for payment, PIM, search and logistics.
Is headless commerce better than Shopify?
Headless and Shopify address different requirements. Shopify offers a strong standard with fast setup and easy maintenance. Headless gives more control over frontend, logic and integrations, but needs more deliberate planning in architecture and operation. We advise honestly on which setup fits the project.
Can headless commerce handle B2B?
Yes. Customer groups, individual price lists, roles, approvals, quotes, minimum order quantities, regions and specialized order workflows can be planned and developed deliberately with headless commerce.
What does a headless commerce project cost?
The effort depends on storefront, product data model, checkout rules, payment, shipping, B2B requirements, integrations, admin processes and operations. Headless projects typically start in a mid five-figure range. We clarify scope and budget before starting.
Is headless commerce good for SEO?
Yes, when storefront, shop structure, URLs, metadata, loading speed, structured data and content are built cleanly. An independent frontend can be implemented with very strong performance and search-friendliness — often more effectively than platform-bound shops.
Does BxW support headless commerce projects after launch?
Yes. We handle hosting, monitoring, performance, error resolution, new features, integrations and further development. Headless commerce needs technical support after launch to keep the shop stable, secure and performing well.
Discuss a headless commerce project.
When your shop needs more freedom in storefront, product logic, checkout and integrations, let us assess business model, product range, audiences and the right commerce architecture together.
Start a headless commerce project