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    BxW Solutions

    Tracking & Analytics Setups

    TrackingAnalyticsPostHogMatomo / GA4

    Tracking setups need more than installed scripts. BxW structures events, properties, tools and reporting connections around the questions a business needs to answer, with PostHog, Matomo, GA4 and custom data flows depending on the project.

    Tracking & Analytics Setups - Tracking & Analytics Setups
    Tracking & Analytics Setups

    Context

    Context

    We define tracking goals, event logic, analytics tools and reporting requirements around the digital product or website.

    Events, properties, dashboards, reporting exports, data checks and tool connections form a reliable analytics foundation.

    Digital performance becomes easier to understand, compare and improve across content, product and marketing decisions.

    Implementation

    Scope & Building Blocks

    01

    Tracking

    EventsPropertiesFunnelsGoals
    02

    Tools

    PostHogMatomoGA4Custom setup
    03

    Quality

    Data checksNamingConsistencyDocumentation
    04

    Reporting

    DashboardsExportsBI connectionAnalysis

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