BTC Embedded
A precise corporate relaunch for complex embedded software: clearer products, stronger recruiting paths and an international website structure.
Corporate Website•Web
BxW Project
Fraunhofer Ideentriebwerk
Project WebsiteInnovationB2BWordPress
For Fraunhofer IEM, BxW developed the Ideentriebwerk website as a digital entry point for innovation work, consulting formats and project content. The focus was on clarity, trust and an editorial structure that can grow with the initiative.
Homepage
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About the Project
BxW planned and implemented a project website for innovation content, consulting formats and editorial updates.
Information architecture, visual guidance, content modules and WordPress structures support clear communication and ongoing editing.
The project also included SEO consulting and training for the ongoing development of the website.
The result makes Fraunhofer IEM's innovation approach easier to understand and guides companies more clearly toward spaces, topics and participation opportunities.
Our Contribution
Scope of Work
01
Strategy
Information architectureContent logicConsulting context
02
Design
UI designVisual hierarchyResponsive layouts
03
Development
WordPressFrontendCMS setup
04
SEO Consulting & Training
SEOMarketing
