BTC Embedded Relaunch
A new digital presence for BTC Embedded, bringing together products, industries, services and MyBTC.
BxW Project
BTC Embedded WordPress
BTC Embedded Systems AG develops test automation solutions for embedded software. BxW redesigned and implemented the corporate website around technical product communication, recruiting, international content and a structure that helps different audiences find the right entry point.
Homepage
Details
About the Project
BxW handled strategy, design, content structure and WordPress implementation for the corporate website relaunch.
Product pages, career paths, international content, blog areas and responsive interfaces were developed into one scalable website structure.
The website communicates complex B2B technology with stronger orientation and gives customers, partners and applicants clearer paths through the brand.
Our Contribution
Scope of Work
01
Strategy
Information architectureProduct structureCareer pathsInternational content
02
Design
Corporate UIPage layoutsUser guidanceResponsive design
03
UX
UX designNavigation logicConversion pathsContact guidance
04
Development
WordPressFrontendPage templatesCMS structure
05
Communication
Multi-languageLanguage structureForm systemNewsletter
06
SEO
SEO foundationSearch structurePage optimization
07
Quality
ResponsiveBrowser testingCookie setupGDPR
