Companies with growing content
ContentEditorialGrowth
For teams that regularly publish, update and reuse content in different contexts. A considered content model makes editorial work more predictable and grows with the content.
Headless CMS Agency Berlin
Content
with structure.
We advise on CMS selection, design content models and editorial interfaces, and connect everything to the frontend with a clear view of content, technology and the people who work with it.
Headless CMS Agency
Content needs architecture.
When we set up a headless CMS, the project starts with the content model: how content should be structured, maintained and delivered. Only when the model fits the editorial team and the API structure fits the frontend does the system work in daily use. From system selection and content architecture to launch, the goal is that technology and editorial work come together.
We work with Payload CMS, Sanity, Storyblok, Strapi and Contentful, and choose the system that fits the project, not the one that is currently trending. Frontend development with Next.js, Astro or the right framework is part of the same work: content system and presentation from one team, with sensitivity for both sides.
Use Cases
Who benefits from a headless CMS.
A headless CMS is useful wherever content needs to be structured, flexible and available through an API - for websites, apps, portals or multiple channels at once.
Relaunches with a new CMS
When a relaunch is planned and the existing CMS reaches its limits, switching to a headless CMS is the right moment to rethink content structure, editorial workflows and technology together.
Websites with high quality standards
When performance, loading speed and design freedom matter, a headless CMS provides the foundation: the frontend is freely chosen, content comes through an API and the result can be strong technically and visually.
Editorial teams that want to work productively
EditorialProductivityWorkflows
A good CMS makes editorial work easier: clear structures, an editor that fits the team, previews, workflows and the confidence that content arrives where it should.
Multi-channel content
Multi-ChannelAPIOmnichannel
For content used across websites, apps, newsletters or other channels. A headless CMS manages content centrally and makes it available everywhere through APIs.
Companies with their own software landscape
IntegrationAPISystems
When the CMS is part of a larger infrastructure with CRM, PIM, ERP or custom applications, a headless CMS provides the flexibility and API compatibility needed.
Decision Criteria
What makes a good headless CMS project.
The CMS choice alone rarely decides whether the project succeeds. What matters is whether content model, editorial work, frontend and operations fit together.
Services
From selection to editorial work.
We keep the throughline from the first assessment through CMS architecture to the point where the team works productively.
Why BxW
Why BxW.
We think about headless CMS from the data layer through the content model to the interface. Technology, content and editorial work belong in one project understanding.
Content and frontend from one team
We separate headless CMS and frontend in the architecture, but in collaboration they belong together. Data model, API design and presentation logic align from the beginning.
Experience with several systems
Payload CMS, Sanity, Storyblok, Strapi, Contentful - we know the strengths and limits of different systems from practice and choose what fits the project.
Content model as the foundation
We invest time in content architecture before code is written. A good model makes editorial work productive, content reusable and the system maintainable over time.
A view of editorial work
Technology matters, but the CMS succeeds or fails on whether editors enjoy working with it. We design interface, workflows and permissions with sensitivity for daily use.
Open source and owned infrastructure
When independence, data control or specific hosting requirements matter, we use open-source systems such as Payload CMS on owned infrastructure and operate them securely and performantly.
In Practice
Headless CMS in practice.
Projects where content architecture, CMS competence and frontend development come together.
Common Questions
About headless CMS.
What is a headless CMS?
A headless CMS manages content separately from presentation. Editors work in their own interface, and content is delivered through an API for a website, app, newsletter or several channels at once. The frontend is freely selectable, the architecture is more flexible and the content model follows workflow and content rather than a fixed layout.
Which headless CMS fits my project?
That depends on team size, content volume, integrations and technical requirements. Payload CMS offers strong flexibility through open source and owned infrastructure. Sanity has a flexible data model. Storyblok stands out with its visual editor. We recommend the system that fits project, editorial team and operations.
Is a headless CMS better than WordPress?
Not generally. A headless CMS offers more structured content, more technical freedom, API-based delivery and strong frontend performance. WordPress has a large plugin ecosystem and a lower entry threshold. We recommend what fits the project, and sometimes that is WordPress.
What is a content model?
The content model describes how content is organized inside the CMS: page types, fields, relationships and reusable blocks. A good content model reflects how editorial teams and companies think and work, and strongly affects productivity, reuse and output quality.
Can I migrate from WordPress to a headless CMS?
Yes. We migrate content, plan redirects, protect SEO value and guide the change so the editorial team can handle the transition. The new system is built and tested in parallel before the switch takes place.
How does the editorial team work with a headless CMS?
In a dedicated interface with structured fields, preview, review and publishing workflows and clear roles. The editorial interface is its own part of the project, designed with the team's daily work in mind.
What does a headless CMS project cost?
Effort depends on content types, integrations, frontend complexity, migration, hosting and training needs. A focused project with few content types and a clear frontend is much more compact than a platform with a complex model and several integrations. We clarify scope before starting.
Does BxW support the CMS after launch?
Yes. We support maintenance, updates, further development of content models and features, monitoring and support. A headless CMS is not a static product; it grows with the requirements of the editorial team and the company.
Discuss the CMS Architecture.
Which headless CMS fits the project and what the path toward it looks like is best clarified together.
Discuss Project