BxW Project

    Afterglow

    Fashion ShopFashionBrand ExperienceWooCommerce

    Afterglow is a boutique fashion label with influences from Singapore and Switzerland. The digital presence translates product world, material feel and brand aesthetics into a focused commerce experience.

    Afterglow - Homepage
    Homepage
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    Details

    About the Project

    BxW developed a commerce presence that presents collection, brand world and product information in a clear digital shop.

    Shop design, product staging, content structure, WooCommerce implementation and responsive frontend formed one consistent system.

    The brand and its materials become easier to experience, while users move calmly through product world and purchase flow.

    Our Contribution

    Scope of Work

    01

    Brand & Product World

    Brand experienceProduct stagingMaterial communication
    02

    Design

    Web designShop designContent structure
    03

    Commerce

    WooCommerceFrontendProduct presentation