The Corporate Design is part of Corporate Identity, and represents the visual design of all elements that shape a company's public image. This includes colors, fonts, imagery, typography, and much more. Corporate Design may be strongly rooted in a company, but it can also change from time to time. Corporate Identity is the self-image of a company, encompassing Corporate Communication, Corporate Behaviour, and Corporate Design. Corporate Identity has an impact on the brand, the product, and the company itself.

The Corporate Design establishes the first and most crucial connection with customers, ensuring recognition value and a cohesive appearance. It bestows the brand with a visual identity, creating an emotional link to the company. It distinguishes from competitors while also providing an opportunity to exude professionalism and quality. With a Corporate Design, the target audience is engaged simply and effectively, introducing them to the brand and fostering loyalty to the enterprise.

The Corporate Design is the visual identity of a company, ensuring the proper and cohesive presentation of the brand. The Brand Design evolves from the Corporate Design and can be developed individually for multiple brands within a company.

A Corporate Style Guide is a manual that collects, describes, organizes, and communicates all elements of a brand's Corporate Design. Style Guides include elements such as colors, fonts, and the appearance of digital and analog products. With a Corporate Style Guide, all departments within a company can effortlessly receive clear and consistent guidelines for the appearance of every element. An essential aspect also involves describing the proper utilization of Corporate Design elements, ensuring a cohesive and purposeful design is achieved across all channels.

We gladly take on the modernization or further development of your Corporate Design. With innovative ideas, keen insight into your business, and precise attention to detail, we create a company presentation that truly represents your current identity and sets you apart from the rest.

By providing reusable design elements, components, and guidelines, design systems offer clear directions and standards for implementing design throughout all areas of a company. This allows businesses to adhere to established guidelines, ensuring a consistent and cohesive design across all channels.

Key visuals are visual images that have the potential to shape a company's image for years to come. They are the visual and linguistic leitmotif of every company and have the task of visualizing the essence and characteristics. With the help of key visuals, a clear connection to the brand can be established, making the unique selling proposition a decisive factor in brand development.

A good logo possesses the ability to grow beyond measure. It features an apt design language that truly represents a brand. In order to ensure all elements come together to create a coherent image, numerous aspects must be taken into account. The most crucial attributes of a logo include uniqueness, recognizability, and emotional appeal. These are conveyed through a versatile, simple, and timeless design, which can be utilized across all media and situations.

It all depends on the requirements and scope. For some projects, a simple logo with important design elements is enough, while others require a comprehensive design system, website prototypes, and social media graphics with many feedback loops involving multiple decision-makers. That's why the development of a corporate design can take anywhere from a few days to several months.